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When it comes to Hotel Pre-opening / Managing/ Consulting services, IHRMS consulting is your best choice!

As part of our hotel support services, our services team of hotel planners, architects, and interior designers at IHRMS hospitality will work closely with your project team. From hotel concept development, market positioning, hotel branding, to monitoring standards of product and service, we assist you in every aspect of creating an accurate work flow to ensure that plans are transformed into a proficient operational frame work for a successful launch of your hotel.

When it comes to Hotel Pre-opening / Managing/ Consulting services, IHRMS consulting is your best choice!

Hotel Pre -Opening

Location analysis, Feasibility study and market analysis
Analysis of competitive market landscape in target markets
Identification and review of proposed hotel’s competitive set
Identification of target customer profile, market patterns and demographics
Concept development
Liaison with architect, designer and building contractors
Brand positioning plan
Assistance in creating pre-opening budget, financial forecasting, and working capital guidelines
Developing of food and beverage concepts and operating standards
Recommendations on room pricing structures and revenue management systems
Evaluating technical service issues such as model room specifications, and planning of amenities.
Support in establishment of it system requirements
Develop hiring schedule and critical path.
Facilitate manpower planning, recruitment and training
Facilitate appointment of key executives
Design pre – opening marketing strategy and advertisement plan
Review and advice on the pre-opening and first year operation budget
Manage compilation of financial projections and analysis for first year
Design, set-up and implementation of operating procedures, best practices, controls and guidelines
Facilitate a smooth handover from contractor to operator/management

The foundation for any successful hotel business lies in the competency and expertise of its pre – opening team. We bring with us pre – opening efficiency, better cost effectiveness, and revenue opportunities and operating profits for your business.

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We manage and supervise day-to-day operations of hotels, backed by a pool of qualified and experienced professionals. These services include:

Cost & Revenue budgeting
Review of performance jointly with owners
Database management & mass mailing
Quarterly service / system audits
Centralized reservation
Restaurant concept design / Implementation

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Market survey and feasibility studies
Conceptualization of hotel projects
Financial viability analysis
Marketing
Market positioning / branding of the hotel
Advance booking of inventory / contracts
Reservation network access

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In today’s volatile and highly competitive market, maintaining individuality and market share that support your hotel’s exclusivity is imperative for independent hoteliers.

In the hotel and hospitality industry, the market landscape is changing more rapidly than ever before, posing challenges, especially for independent hotels to sustain and grow in a highly competitive market.

Many of the traditional hotel distribution channels have lost their effectiveness, while new options are flooding the market every month.
Due to the restrictions of size and budgets, independent hotels often do not have the liberty to recruit and retain a full – fledged sales and revenue management team. Adding to that, there is no marketing support from franchise driven marketing programs, national sales office, regional sales teams or frequent guest programs to contribute to the hotel’s occupancy.
The Property Management systems available to independent hotels often lack the features and functions of those available to franchise properties. Performance benchmarking is another challenge due to the expense and lack of access to market performance reports.
If accurate records of the previous years are not maintained, budgeting and occupancy forecasting can be a nightmare. Efficient inventory management is now even more vital, as a slight change in average daily room rates and average occupancy rates can make the difference between profit and loss.
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) , Blogs, and optimization strategies for mobiles are not just buzzwords any longer – they’ve grown to be the marketing lifelines which have become more of a necessity.

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