Branding

Every business is different, so getting to know yours is the first step. We understand how your company works, your vision for your property and your aims, objectives and what your goals are for improvement.

RevtoGrow works with your team to review aspects of product and service offering, undertake a comprehensive review of your key drivers and assess your existing marketing activities identify new markets and customer opportunities.

Following a property visit, we will prepare a detailed report covering all the great things you do and also explore opportunities, identify areas for improvement – where your property is not quite reaching its potential.

Our market research and analysis includes an in-depth look at you and your competitors, your strengths and weaknesses, in all areas of hotel management and marketing, including:

• Hotel’s room inventory management
• Hotel’s room and F&B pricing
• Key feeder markets
• Hotel’s distribution channels
• Hotel’s digital marketing strategies

We will also assess your sales and marketing process to ensure that you are targeting the right customers with the right  products at the right prices thus ensuring maximum customer acquisition.

1. Do you really know who is your competition?
2. How Is your product and service level compared to your competition hotels?
3. How do the clients compare your hotel to the other hotels?

When you want to be “best-in-breed”, you have to know how you rate compared with your peers, review the marketing effectiveness of competitors and where you need to improve relative to them.

Online, potential customers often directly compare what a competing hotel has to offer. By Benchmarking, we gather insights not only on their selling rates but also on the value they offer. We put ourselves “in the customers’ shoes” and give you the insight on where you need to improve or try new approaches whether they’re related to pricing, revenue management, direct sales, or brand communication.

It’s also an essential part of developing a digital marketing strategy to grow your reach where you need to look beyond a site at all aspects of online communications effectiveness. Review more regularly to see how competitors’ marketing changes.

It is crucial for hotels that they identify and convey value differences – due to rate parity and transparency in the pricing – thanks to the internet which has leveled the playing field for everyone.

Knowing what is being said online about your business, and where it is being said is crucial to your hotel’s success. Today, Hotel booking decisions are influenced more by peer experience when making buying decisions than the traditional advertisements.

Today your hotel’s online reputation is shaped by your customers, not by you, as more and more guests are expressing their views and sharing their hotel experiences on multiple online channels – TripAdvisor, social media channels such as Facebook, Twitter, and YouTube – online reputation management is now, one of the most important aspects of maintaining your hotel’s positive image.

We will review the customer journey. Often it’s the ‘little’ things that can make a big difference to your guest experience. We will assess whether you are set up to exceed guest expectations and suggest changes where necessary.

It is crucial for hotels that they identify and convey value differences – due to rate parity and transparency in the pricing – thanks to the internet which has leveled the playing field for everyone.

Knowing what is being said online about your business, and where it is being said is crucial to your hotel’s success. Today, Hotel booking decisions are influenced more by peer experience when making buying decisions than the traditional advertisements.

Today your hotel’s online reputation is shaped by your customers, not by you, as more and more guests are expressing their views and sharing their hotel experiences on multiple online channels – TripAdvisor, social media channels such as Facebook, Twitter, and YouTube – online reputation management is now, one of the most important aspects of maintaining your hotel’s positive image.

We will review the customer journey. Often it’s the ‘little’ things that can make a big difference to your guest experience. We will assess whether you are set up to exceed guest expectations and suggest changes where necessary.

After we complete the marketing research and analysis, We will provide you with a business turnaround plan, a detailed road map and budget for your hotel, which you and your sales and marketing team can follow.

Your detailed action plan for success will cover each area of the business and will be presented to all relevant stakeholders with timelines to deliver the results you expect and keeping you informed, enabling you to better-direct your marketing spend.

We know that at the end of the day, it’s about results, not just ideas, which is why we get to work immediately, implement our strategies, track progress and analyze the results to give every client a closer look at their return on investment.